Editors-in-chief

1954-2014
When Interni was founded in 1954, its editor Giovanni Gualtiero Görlich ‘christened’ it as the Rivista dell’Arredamento: “This first issue will be prepared while the 10th Triennale is still happening in Milan. So we believe it is worthwhile to emphasize, in a magazine devoted exclusively to the home, the contribution of this event to the development of modern decor.”

From January 1955 to September 1957 the editor-in-chief and director of the Rivista dell’Arredamento was Giovanni Gualtiero Görlich (n. 1, January 1955). He began with an approach suited to a large audience, providing information and addresses a middle-class target, to offer recommendations on style and taste, for the furnishings of the average home.

From October 1957 to December 1962 the direction of the magazine was assigned to the architect Antonello Vincenti, who three years earlier, in the context of the 10th Milan Triennale, had presented, under the name Studio b24, an Experimental House, based on collaboration between architects and artists. Starting in January 1967, the magazine was transformed and took the name “Interni, la rivista dell’arredamento” and the issue numbers started over again, from issue n. 1. No specific direction of coverage emerged from 1963 to 1966.

From January 1967 to November 1971 the editor of “Interni, la rivista dell’arredamento” was Carlo De Carli, well known for his activity as an architect and designer, and for his role inside the School of Architecture of the Milan Polytechnic, the Triennale and the world of industrial and artisanal production of furnishings. De Carli was a ‘global’ architect, and from 1965 to 1968 he was the Dean of the School of Architecture, where he taught until 1986.

From December 1971 to December 1976 the editor-in-chief of “La rivista dell’arredamento_Interni” was Flavio Conti, an architect and historian of architecture and design. Besides the variation on the name, he introduced new graphic design, including special cardboard inserts for competitions, and columns on greenery and other more technical subjects. In 1976 the Görlich publishing company was acquired by Industrie Grafiche Editoriali, which was then acquired in 1977 by the Electa publishing group.

From February 1976 to September 1979 the editor-in-chief was Bruno Alfieri, one of the best-known Italian art critics and publishers, who brought to Italy foreign artists and designers like Jackson Pollock and Le Corbusier, making a contribution to the culture of art with many monographs on famous Italian painters, and through publication of the catalogue of the Venice Biennale. He began his career as an art journalist and critic very early, and from 1976 to 1979 he directed the magazine Interni. The publication changed, thanks to the contributions of Cini Boeri, Bruno Munari, Nani Prina, Pino Tovaglia. The articles began to cover the field of design (Roberto Sambonet, Gaetano Pesce, De Pas-D’Urbino-Lomazzi, Ettore Sottsass and the Castiglioni brothers). The coverage included interior design and architecture projects, with a special focus on the Triennale.

From October 1979 to May 1994 the editor-in-chief of “Interni-La rivista dell’arredamento” was Dorothea Balluff, a journalist. Under her direction the first English texts appeared in the magazine. The September issues began to contain in-depth critical coverage of the Salone del Mobile. The magazine focused on production and companies, including regular columns on showrooms. Illustrious contributors began to write for the publication, alongside images by outstanding photographers like Gabriele Basilico and Gianni Berengo Gardin. The Gruppo Editoriale Electa, in 1984, became simply Electa. Electa then became part of Gruppo Elemond, which in 2003 became Mondadori Electa Spa, acting as the operative holding company of Gruppo Mondadori for activities related to art publishing and illustrated books.

From June 1994 to the PRESENT the editor-inchief of Interni is Gilda Bojardi. She has created the FuoriSalone which now enlivens Milan in the month of April with over 500 events, becoming a socio-cultural phenomenon of great importance. For these initiatives, she has been appointed Officier des Arts et des Lettres by the French Ministry of Culture (2006), and has received the Ambrogino d’Oro award of the City of Milan (2007). Today Interni is an integrated system of communication on design, architecture and international decor. Besides the monthly magazine, Interni “reads” design culture through monographs, international guides to the major cities of the design system, the fundamental FuoriSalone guide to Milan, and special publications for the weekly news magazine Panorama. Under the direction of Bojardi, Interni updates the world of design on the latest trends, highlighting and discovering future protagonists, through the magazine and through the creation of events and exhibitions.